The Beta Room
by Locale

We’re designing the next generation of extended stay apart-hotels, starting with the launch of our transformational Beta Room at SXSW 2019. Experience the innovative products we've partnered with to bring this design-led, tech-forward apartment to life. Your feedback will help us co-create the evolution of extended stay and apartment-style accommodations.

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What is the apart-hotel?

The magic and growing appeal of the apart-hotel is undeniable. It exists in two worlds at once, offering the quality of the boutique hotel with the freedom, comfort, and privacy of apartment living.

Since 2016, Locale has partnered with apartment owners and developers to radically change the way people stay. And just two years after our first guests stayed with us, and thanks to the hard work of our dedicated team, we've since brought the apart-hotel concept to thousands of happy customers across the country.

Locale apart-hotels balance the versatile needs of today’s business traveler, where being able to disconnect is just as important as staying connected. So, whether it’s for a few weeks or months (or just a few nights), there’s no need to pick between a hotel or Airbnb. Apart-hotels are the best of both worlds. Seek better. Stay better.

Locale’s “Live Beta Room” on display for SXSW 2019.

Locale’s “Live Beta Room” on display for SXSW 2019.



More than a hotel.

Space to stretch out. A full kitchen to cook up a meal. Double vanities and walk-in closets. And an ensuite washer/dryer to take clean clothes back home. Staying at an apart-hotel offers these benefits, plus full access to hotel amenities like rooftop pools, business centers, and gyms (but with better equipment).

Ultra-fast wifi is free. Bedside chargers are a real thing and our desks come with mounted monitors (perfect for spreadsheets). Our 55” TVs are smart, and so are the lights, the shades, and the locks. And the apartment also makes you smarter. Learn how to make a pour over coffee or discover new music by subscribing to our locally curated playlist.

You don’t need platinum status to have a platinum experience.

Better than an Airbnb.

At Locale, linens are crisp, towels are fluffy, and cleanliness and quality are top priorities. Bathrooms include Gilchrist + Soames amenities and the kitchen has Tweed Coffee (with five types of sugar, but who’s counting). Wellness is important, which is why we have amenities like filtered water pitchers, Nest thermostats, and in-room yoga mats. For us, it’s these small, intentional touches that make our apart-hotels feel like home.

When you add on a 24-hour concierge, housekeeping on request, and partnerships with local cafes and restaurants, this is what elevates the apart-hotel experience. We want your stay at a Locale apart-hotel to be the best Airbnb you’ve ever stayed at.